Updated: Feb 18
It's important to have a marketing strategy that drives new customers to your facility. Whether you are a big group with a marketing team, a small to medium group or an individual location, our team of professionals will provide you with a customized plan that fits your needs and your budget. Some of the key marketing strategies we offer to our senior living clients include the following:
*Press release/Media Pitch
One of the great perks of hiring a public relations firm for your communications needs is that you have someone always available to write your press release or media pitch. That's Golden!
*Online reputation management
This is a huge task for facilities to manage. By the time you find that negative review, it's too late. Taking care of your residents is your first priority. Leave the reputation management monitoring to us. We use the tools to provide positive feedback and reviews to your online presence.
*Resident Communication with Serenity Engage our Partner
Collaboration requires communication between everyone involved in the senior’s care. That often includes staff, key family members, doctors, physical therapists, occupational therapists, caregivers, and others.
At Serenity, we bring collaboration to a single platform that is fully secure and HIPAA-compliant. Better stakeholder engagement reduces isolation and depression – a main goal of the Serenity team. This is an efficient way to communicate with the families you serve by saving time and emotional stress. Reach out today for details on your 30 day free trial. For a limited time set up fees are waived with code ISL (Inspired Senior Living) don't forget to mention in order to take advantage of the savings.
*Online Social Media Management
Not only is this a fun activity for the residents but a great way to show how much fun your residents have living at your community. We can manage any and all platforms. Our team of digital marketers can come to your facility and spend the day taking pictures and making videos to post for your online presence. This is an excellent way to increase your occupancy and showcase all of the positive things that happen in senior living.